1. Dr. Pepper Seven Up decided to enter a new category by introducing an energy drink. If it chose to call this new product Dr. Pepper Energy Plus-X, maintaining the Dr. Pepper Brand name, it would be using a a. Private Label c. Line Extension b. New Brand d. Brand Extension 2. It's been said that US consumers drink more soft drinks than they do water. Companies like Dr. Pepper Seven up offer a wide range of flavors and types of drink to tap into consumers' constantly changing tastes as reflected by what kind of behavior? a. Complex c. Habitual b. Variety Seeking d. Dissonance Reducing 3. People who drink energy beverages tend to buy them frequently. They also stick to one brand. While marketers may see this as brand loyalty, it might be that consumers see little difference among alternatives, or worse yet, they may just become addicted to the same energy burst every day. Such consumer behavior is best characterized as. c. Habitual a. Complex b. Variety Seeking d. Dissonance Reducing 4. Cadbury beverages tried to redefine Orange Crush as more suitable for moms with small kids, while emphasizing, through its advertising campaign, that Sunkist was a fun-in-the-sun drink for teens on the beach. In so doing, it was refining the of each brand. a. Market c. Positioning b. Target d. Mission

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

Transcribed Image Text:1. Dr. Pepper Seven Up decided to enter a new category by introducing an energy drink. If it chose to call this new product Dr. Pepper Energy Plus-X, maintaining the Dr. Pepper Brand name, it would be using a a. Private Label c. Line Extension b. New Brand d. Brand Extension 2. It's been said that US consumers drink more soft drinks than they do water. Companies like Dr. Pepper Seven up offer a wide range of flavors and types of drink to tap into consumers’ constantly changing tastes as reflected by what kind of behavior? a. Complex c. Habitual b. Variety Seeking d. Dissonance Reducing 3. People who drink energy beverages tend to buy them frequently. They also stick to one brand. While marketers may see this as brand loyalty, it might be that consumers see little difference among alternatives, or worse yet, they may just become addicted to the same energy burst every day. Such consumer behavior is best characterized as. a. Complex b. Variety Seeking d. Dissonance Reducing c. Habitual 4. Cadbury beverages tried to redefine Orange Crush as more suitable for moms with small kids, while emphasizing, through its advertising campaign, that Sunkist was a fun-in-the-sun drink for teens on the beach. In so doing, it was refining the of each brand. a. Market c. Positioning b. Target d. Mission

Expert Solution

Trending now

This is a popular solution!

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions