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Prompt for students: Describe the following brands' relative positioning in their product categories. Use inexpensive, simple comfort, safe, superior taste, more expensive, premium taste, for business travel, more responsive, better quality, alternative fast food, and for men only. Question Answers 1. Volvo automobiles 2. Keds athletic shoes 3. Mont Blanc writing instruments 4. Diet Coke Hampton Inn Dom Perignon champagne 5. 6. 7. Sony television sets 8. Avis Rent-A-Car 9. Just For Men hair color 10 Subway sandwiches

Prompt for students: Describe the following brands' relative positioning in their product categories. Use inexpensive, simple comfort, safe, superior taste, more expensive, premium taste, for business travel, more responsive, better quality, alternative fast food, and for men only. Question Answers 1. Volvo automobiles 2. Keds athletic shoes 3. Mont Blanc writing instruments 4. Diet Coke Hampton Inn Dom Perignon champagne 5. 6. 7. Sony television sets 8. Avis Rent-A-Car 9. Just For Men hair color 10 Subway sandwiches

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Prompt for students: Describe the following brands' relative positioning in their product categories. Use inexpensive, simple comfort, safe, superior taste, more expensive, premium taste, for business travel, more responsive, better quality, alternative fast food, and for men only. Question Answers 1. Volvo automobiles 2. Keds athletic shoes 3. Mont Blanc writing instruments 4. Diet Coke Hampton Inn Dom Perignon champagne Sony television sets 5. 6. 7. 8. Avis Rent-A-Car 9. Just For Men hair color 10 Subway sandwiches
Transcribed Image Text:Prompt for students: Describe the following brands' relative positioning in their product categories. Use inexpensive, simple comfort, safe, superior taste, more expensive, premium taste, for business travel, more responsive, better quality, alternative fast food, and for men only. Question Answers 1. Volvo automobiles 2. Keds athletic shoes 3. Mont Blanc writing instruments 4. Diet Coke Hampton Inn Dom Perignon champagne Sony television sets 5. 6. 7. 8. Avis Rent-A-Car 9. Just For Men hair color 10 Subway sandwiches
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