Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Explain the essential benefit, core product, and enhanced product of the ready-to-drink F&N beverage brand.
Expert Solution
Step 1
A product is classified into three fundamental levels based on the features and advantages it gives to its clients. The consumer is served by these tiers in various ways.
Core product, Actual product, and Augmented product are the three layers of products. Customers receive various product values at each of the product's three levels, and each level's product value is added to the preceding value.
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