Discuss the role of after-sales service and support in enhancing consumer satisfaction and loyalty.

Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter12: Creating And Pricing Products That Satisfy Customers
Section12.8C: Competition-Based Pricing
Problem 2CC
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Discuss the role of after-sales service and support in enhancing consumer satisfaction and loyalty.
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