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Answer all 3 questions
![Goal: Consider the concepts of brand loyalty and brand
familiarity.
1) List one branded product to which you are loyal. It can
be a brand that you really care about or just one that you
buy routinely. In 1-2 sentences.
2) Do you consider this to be a convenience product,
shopping product, or specialty product. (See Chapter 8)
Explain.
3) Is your level of brand familiarity brand preference or
brand insistence? Explain.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Ffbfefd57-6cd5-45bf-b890-c343c2fceb41%2Fa9fc133a-5d75-4b3e-85db-9613ec51ef30%2F2mlb3f5b_processed.jpeg&w=3840&q=75)
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- Suppose you have a leather Brand company tells about customer perceptions towards your brand company through sensation and uses a questionnaire to identify customer perceptions and Also include self-concept and brand personality?Note: Answer should be conceptional don't copy wasteprepare a busniess plan for online start up clothing brand Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.Why you should be including mental availability in your brand metrics This could be your brand. Are you playing? PM Images 1 DAY AGO If you’re engaged in brand building, you’ve probably wrestled with the selection of metrics to measure advertising’s impact on your objectives. Most marketers choose brand awareness to broadly measure effectiveness, but mental availability is another important metric that should be considered. Mental availability is the propensity of a brand being noticed or come to mind for individuals in as many buying or consumption situations as possible, fueled by a vast array of associations in consumers’ minds. Conversely, brands with very few associations come to mind in a limited number of purchase situations. An unaided awareness Here’s an example—I belong to a book club in my North Carolina hometown that serves Cheerwine, a regional cola brand that’s very popular in the South. Even though I like the product, the only time I think about purchasing Cheerwine is…
- Q) Use the Multi-attribute model to explain how a marketing manager of MG can change consumer’s attitude towards company’s brand by; Capitalizing on Relative Advantage Strengthening Perceived Linkages Adding a New Attribute Influencing Competitor’s Ratings Use this comparison to strengthen your answer Attributes Importance Proton-SAGA MG- 5 Toyota – Yaris Comfort 6 7 9 10 Value for money 10 9 10 8 Styling 7 8 9 8 Road-Safety 9 9 9 7 Drive 6 7 8 8 Engine 5 7 8 10 Durability 8 6 7 10 Maintenance 4 5 5 7 Total 414 462 465All of the following are examples of differentiated products EXCEPT Mont Blanc pens. Caterpillar's heavy-duty earth-moving equipment. Great Value brand at Walmart. Prada fashion.what is the summary (bullet type) of this topic?
- )What impact do negative reviews have on consumer attitudes towards a brand?91. How does the American Marketing Association define a brand and why is a strong brand important? 92. Ralph and Marie are buying Lisette, their 16 year-old daughter, her first car. Consider the product experience from the parent’s point of view and Lisette’s point of view. Why is this perspective important to marketers? 93. Define product. What is the difference between product and product item? 94. Identify and explain the boundaries of branding. 95. Define brand equity according to David Aaker and list the corresponding dimensions. 96. What are the implications of the dimensions of brand equity for marketing managers? 97. What is an essential benefit? List five products and their essential benefits. 98. How do the essential benefit and the core product relate? Why is this important? 99. What is an enhanced product? Give an example. 100. Explain the advantages and disadvantages of both stand-alone and family branding. Give examples of companies that use each…8 Which of the following is not a step in the consumer buying process? a) Buy B) Identifying alternatives NS) Emergence of need D) Evaluation of alternatives TO) Leaving the store without purchasing the product
- Answer all 3 questions. Do not copy from other post.4. Linking a brand to third-party sources does not have any impact on people’s views and attitudes towards the brand. Select one:TrueFalsee) Do you think giving the chocolate bar a brand name was necessary for its success? Justify your answer. Revision checklist In this chapter you have learned: to identify the four elements of the marketing mix o about the role of product decisions in the marketing mix o what makes a product successful o the costs and benefits of developing a new product owhat is meant by brand image and how this can influence sales and custom loyalty e about the role of packaging o to draw and interpret a product life cycle e about the different stages of the product life cycle and how they can influen marketing decisions e to suggest different ways to extend the product life cycle. DW-test your understanding with the revision questions on the CD-ROM.