[Brillig] Steven Brillig works as owner of Amazon. He oversees Bezos' schedule and decides who he do and does not meet with. Elon Musk wants Bezos to make Tesla the mai delivery vehicle of Amazon. To convince him, Musk wants to meet with Bezos. Musk arranges a meeting with Brillig to explain the benefits of esla in the hopes that he will pass the information on to Bezos. What Brillig playing in the organizational buying center?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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[Brillig] Steven Brillig works as an executive assistant for Jeff Bezos, the
owner of Amazon. He oversees Bezos' schedule and decides who he does
and does not meet with. Elon Musk wants Bezos to make Tesla the main
delivery vehicle of Amazon. To convince him, Musk wants to meet with
Bezos. Musk arranges a meeting with Brillig to explain the benefits of using
Tesla in the hopes that he will pass the information on to Bezos. What role
is Brillig playing in the organizational buying center?
User
O Purchasing Agent
O Decider
O Gatekeeper
O Influencer
W
Transcribed Image Text:[Brillig] Steven Brillig works as an executive assistant for Jeff Bezos, the owner of Amazon. He oversees Bezos' schedule and decides who he does and does not meet with. Elon Musk wants Bezos to make Tesla the main delivery vehicle of Amazon. To convince him, Musk wants to meet with Bezos. Musk arranges a meeting with Brillig to explain the benefits of using Tesla in the hopes that he will pass the information on to Bezos. What role is Brillig playing in the organizational buying center? User O Purchasing Agent O Decider O Gatekeeper O Influencer W
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