Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 5.1SA
Related questions
Question
What marketing segmentation are being used in this advertisement? please no plagiarism.
Transcribed Image Text:**Apple iPhone 13 Pro**
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Expert Solution
Introduction
Customer is a person who will purchase from a company. he will have certain needs and preferences based on which he will make his purchase decision.
The right target market for any company is the one who has the highest need of that product, who can afford it again and again and are large in population. The company will then try to gain maximum customers in minimum investment possible.
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