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A hospital always required physicians to write patient notes on their chart every time they saw them. Now they can update patients' charts on computers or even on the cell phones. This represents which type of innovation? Multiple Choice marketing dynamically continuous continuous discontinuous promotion

A hospital always required physicians to write patient notes on their chart every time they saw them. Now they can update patients' charts on computers or even on the cell phones. This represents which type of innovation? Multiple Choice marketing dynamically continuous continuous discontinuous promotion

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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### Innovation in Healthcare Documentation A hospital always required physicians to write patient notes on their chart every time they saw them. Now they can update patients’ charts on computers or even on cell phones. This represents which type of innovation? #### Multiple Choice Options: - **Marketing** - **Dynamically Continuous** - **Continuous** - **Discontinuous** (Selected) - **Promotion** The correct answer, as indicated, is **Discontinuous Innovation**. ### Explanation: Discontinuous innovation refers to a significant breakthrough or change that dramatically alters the way tasks are performed. In this scenario, the shift from paper-based charting to digital updates via computers or cell phones represents a substantial innovation in the healthcare field.
Transcribed Image Text:### Innovation in Healthcare Documentation A hospital always required physicians to write patient notes on their chart every time they saw them. Now they can update patients’ charts on computers or even on cell phones. This represents which type of innovation? #### Multiple Choice Options: - **Marketing** - **Dynamically Continuous** - **Continuous** - **Discontinuous** (Selected) - **Promotion** The correct answer, as indicated, is **Discontinuous Innovation**. ### Explanation: Discontinuous innovation refers to a significant breakthrough or change that dramatically alters the way tasks are performed. In this scenario, the shift from paper-based charting to digital updates via computers or cell phones represents a substantial innovation in the healthcare field.
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