Prepare a brief report on the methods that can be used to measure the effectiveness of promotional campaigns. (10%) In particular you are required to show how the methods may change to match the differing objectives of two campaigns; firstly a campaign to launch a new instant coffee product and secondly a campaign to promote equal opportunities in the work place. 20%

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Communication Styles

A communication style is how a speaker wants to communicate information, in a conversation with an audience. The size of the audience can range from one person to a large number of people.