Please review the following advertising images and answer the following questions 6.1. What type of adverting appeal the image relates to. After identifying it give their proper definitions. 6.2. Give reasons why you think the advertising appeal is what you think it is 6.3. What messages the images are communicating?

Please review the following advertising images and answer the following questions 6.1. What type of adverting appeal the image relates to. After identifying it give their proper definitions. 6.2. Give reasons why you think the advertising appeal is what you think it is 6.3. What messages the images are communicating?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Please review the following advertising images and answer the following questions

6.1. What type of adverting appeal the image relates to. After identifying it give their proper definitions.
6.2. Give reasons why you think the advertising appeal is what you think it is
6.3. What messages the images are communicating?

Red Ball GIN eS
You Wings
Red Bull
d Bul

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Step 1: Explain promotion strategy

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Step 2: Explain 6.1. Advertising Appeal Identification: The image described shows it is related to the adver

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Step 3: Explain 6.2. Reasons for the Identification: The slogan "Red Bull gives you wings" is a classic exa

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Step 4: 6.3. Messages Communicated by the Images: The images and slogan communicate several messages: Empo

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