Browse various ads in online publications or commercial websites, pick one ad you find interesting, and identify the consideration the advertiser is proposing to give and the consideration it requests in return.
Browse various ads in online publications or commercial websites, pick one ad you find interesting, and identify the consideration the advertiser is proposing to give and the consideration it requests in return.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Browse various ads in online publications or commercial websites, pick one ad you find interesting, and identify the consideration the advertiser is proposing to give and the consideration it requests in return.
Expert Solution
Step 1: Introduce advertisements
Note: The answer has been framed in a generalized manner
In the current times, the method and way of advertising have witnessed significant changes. There are several mediums and forms of advertisement such as social media, blogging, etc. Advertisement has also become a two-way communication over time, and the advertisers consider it as a two-way transaction that somehow benefits the customer as well as the brand.
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