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Find a traditional advertisement for any product (Nike, Coke, etc) on YouTube.  Using at least 2 of the five film conventions, analyze what's going on in the advertisement.  In other words, apply the film conventions to your ad.  You may use the conventions as your two concepts.  Be sure to define them fully. The film conventions: camera, lighting, mis-en-scene, editing, sound, natural, commentative(CHOOSE 2 OF THESE).

Find a traditional advertisement for any product (Nike, Coke, etc) on YouTube.  Using at least 2 of the five film conventions, analyze what's going on in the advertisement.  In other words, apply the film conventions to your ad.  You may use the conventions as your two concepts.  Be sure to define them fully. The film conventions: camera, lighting, mis-en-scene, editing, sound, natural, commentative(CHOOSE 2 OF THESE).

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Find a traditional advertisement for any product (Nike, Coke, etc) on YouTube.  Using at least 2 of the five film conventions, analyze what's going on in the advertisement.  In other words, apply the film conventions to your ad.  You may use the conventions as your two concepts.  Be sure to define them fully. The film conventions: camera, lighting, mis-en-scene, editing, sound, natural, commentative(CHOOSE 2 OF THESE).

Convention 4 Sound: Sound is the most important element in providing emotional cues for an audience. 1. Natural: Sounds added in post production to enhance sounds you would normally hear with certain actions; breaking glass or crunching footsteps, etc. 2. Commentative: Music that accompanies the scene but falls into the background. Certain characters often have there own 'theme' seng; such as in Star Wars. Review • Camera: controls the meaning of a scene and perception of characters through point-of-view. • Lighting: Set the mood of a scene. • Editing: Controls how time unfolds in the relationship between shots. • Sound: provides emotional cues • Mis-en-scene: sets the stage, all the 'stuff" in the scene contributes to authenticity
Transcribed Image Text:Convention 4 Sound: Sound is the most important element in providing emotional cues for an audience. 1. Natural: Sounds added in post production to enhance sounds you would normally hear with certain actions; breaking glass or crunching footsteps, etc. 2. Commentative: Music that accompanies the scene but falls into the background. Certain characters often have there own 'theme' seng; such as in Star Wars. Review • Camera: controls the meaning of a scene and perception of characters through point-of-view. • Lighting: Set the mood of a scene. • Editing: Controls how time unfolds in the relationship between shots. • Sound: provides emotional cues • Mis-en-scene: sets the stage, all the 'stuff" in the scene contributes to authenticity
Camera: The camera imitates the movement of the eye. It plays an integral role in controlling the meaning and experience of a film. It often controls how we identify with characters. It creates a point-of-view. Lighting: Primarily, lighting sets the mood of a scene. Whether a scene is bright or dark can enhance the overall aura and therefore, reflects the theme or tone of the film. Editing: Editing expresses the relationship BETWEEN shots or the sequence of the shot (don't confuse this with the shot itself). How shots are placed in sequence is significant in developing themes in the film and especially; the manner in which time unfolds since time is usually 'compressed' in most films (and TV shows).
Transcribed Image Text:Camera: The camera imitates the movement of the eye. It plays an integral role in controlling the meaning and experience of a film. It often controls how we identify with characters. It creates a point-of-view. Lighting: Primarily, lighting sets the mood of a scene. Whether a scene is bright or dark can enhance the overall aura and therefore, reflects the theme or tone of the film. Editing: Editing expresses the relationship BETWEEN shots or the sequence of the shot (don't confuse this with the shot itself). How shots are placed in sequence is significant in developing themes in the film and especially; the manner in which time unfolds since time is usually 'compressed' in most films (and TV shows).
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