Is the advertisement effective in reaching the target audience in terms of selected media and its message? Does it capture the interest of the target audience AND resonate with its target audience?
Is the advertisement effective in reaching the target audience in terms of selected media and its message? Does it capture the interest of the target audience AND resonate with its target audience?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Is the advertisement effective in reaching the target audience in terms of selected media and its message? Does it capture the interest of the target audience AND resonate with its target audience?
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