For example, are 80% of the ads you see effective? How do you feel about predictive advertising like this? Does it violate your privacy or help you as a consumer? Or both?
For example, are 80% of the ads you see effective? How do you feel about predictive advertising like this? Does it violate your privacy or help you as a consumer? Or both?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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100%
short answer
Each of us sees different online ads based upon our browsing history; email content; use of smart speakers like Siri; commenting, liking and following social media pages; etc. So, as you're online, you'll be served ads about what advertisers think you will buy based on your online behavior. No one else sees the same selection of ads that you see!
For this post, share the rough percentage of ads you see that motivate you toward a purchase, versus ads for products you would never buy. For example, are 80% of the ads you see effective? How do you feel about predictive advertising like this? Does it violate your privacy or help you as a consumer? Or both?
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