Investigate and analyze the company's history and growth.  Identify ALL ethical issues.  Identify ALL internal stakeholders affected by the ethical issue(s).  Identify ALL external stakeholders affected by the ethical issue(s).

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  •  Investigate and analyze the company's history and growth.
  •  Identify ALL ethical issues.
  •  Identify ALL internal stakeholders affected by the ethical issue(s).
  •  Identify ALL external stakeholders affected by the ethical issue(s).
Team-Building Skills
How well are Arab workers skilled in working with teams
that include diverse members from different cultures
and nationalities? Studies indicate that Arab workers, in
general, are more comfortable working with people with
whom they share lots of commonalities, such as lan-
guage or nationality. But today, that is insufficient; busi-
ness requires people to work with others who come from
many different backgrounds. Working effectively in
teams is a skill that direly needs to be developed among
Arab workers. The inability to work as part of a team is
causing people to leave their jobs and causing compa-
nies to lose millions of dollars in employee turnover.
Mark Andrews, MENA regional director for Edexcel, said
that, "Attitude and in-work behaviors play a crucial role
in building a long term relationship between employees
and employers. Key skill gaps exist in the areas of lead-
ership, teamwork, innovation and creativity." Among the
other skills that were found lacking is the ability to
resolve conflict in a team environment.
Ho
mobily
Personal
Business
Mobile
*Plans
*Services
*News &
Roaming
Internation
Entertainment
implementing their operational responsibilities." Such
emphasis on teamwork has helped the company become
one of the leading telecommunication companies in the
region.
Many companies in the Arab region have under-
stood this problem and are taking measures to overcome
it. The Saudi telecommunication company, Mobily, was
the first company to receive the Dale Carnegie
"Leadership Award" in HR. Among the reasons for such
an award were Mobily's ability to instill a culture based on
values of openness, respect, energy, and progressiveness.
Mobily was credited for its ability to foster an environ-
ment of teamwork and a unified culture that governed
their business operations. In its annual report, Mobily
was very clear in the importance of teamwork for its suc-
cess: "Management experts often stress the value of
'teamwork,' but at Mobily we go a step further: we are a
'family' where members work together, help each other,
and share a common goal. More than any single factor, this
deep-rooted culture of cooperation and mutual support
has contributed to the outstanding progress that Mobily
has made in a relatively short space of time.
Our people feel they belong; they feel appreciated;
and consequently they are committed to successfully
ite
Transcribed Image Text:Team-Building Skills How well are Arab workers skilled in working with teams that include diverse members from different cultures and nationalities? Studies indicate that Arab workers, in general, are more comfortable working with people with whom they share lots of commonalities, such as lan- guage or nationality. But today, that is insufficient; busi- ness requires people to work with others who come from many different backgrounds. Working effectively in teams is a skill that direly needs to be developed among Arab workers. The inability to work as part of a team is causing people to leave their jobs and causing compa- nies to lose millions of dollars in employee turnover. Mark Andrews, MENA regional director for Edexcel, said that, "Attitude and in-work behaviors play a crucial role in building a long term relationship between employees and employers. Key skill gaps exist in the areas of lead- ership, teamwork, innovation and creativity." Among the other skills that were found lacking is the ability to resolve conflict in a team environment. Ho mobily Personal Business Mobile *Plans *Services *News & Roaming Internation Entertainment implementing their operational responsibilities." Such emphasis on teamwork has helped the company become one of the leading telecommunication companies in the region. Many companies in the Arab region have under- stood this problem and are taking measures to overcome it. The Saudi telecommunication company, Mobily, was the first company to receive the Dale Carnegie "Leadership Award" in HR. Among the reasons for such an award were Mobily's ability to instill a culture based on values of openness, respect, energy, and progressiveness. Mobily was credited for its ability to foster an environ- ment of teamwork and a unified culture that governed their business operations. In its annual report, Mobily was very clear in the importance of teamwork for its suc- cess: "Management experts often stress the value of 'teamwork,' but at Mobily we go a step further: we are a 'family' where members work together, help each other, and share a common goal. More than any single factor, this deep-rooted culture of cooperation and mutual support has contributed to the outstanding progress that Mobily has made in a relatively short space of time. Our people feel they belong; they feel appreciated; and consequently they are committed to successfully ite
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