Which of the following are accurate guidelines when using the quantitative research process? (Select all that apply.) a. State the research problem as a general problem, as opposed to focusing narrowly on the problem being studied. b. Do not define the purpose of the study until conclusions have been made. c. Review related literature for information. d. Formulate hypotheses and variables. e. Select a research design that is loosely determined and can be manipulated as information is collected. f. Collect and analyze data from various sources, including people, literature, documents, and findings.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Which of the following are accurate guidelines when using the quantitative research process? (Select all that apply.) a. State the research problem as a general problem, as opposed to focusing narrowly on the problem being studied. b. Do not define the purpose of the study until conclusions have been made. c. Review related literature for information. d. Formulate hypotheses and variables. e. Select a research design that is loosely determined and can be manipulated as information is collected. f. Collect and analyze data from various sources, including people, literature, documents, and findings.
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