9) An RFP is the document that is routinely used in all business sectors when a firm desires supplier firms to present proposals or bids. A)True B)False 10) After the problem has been defined and research objectives established, research design is the next step in the marketing research process. A)True B)False 11) What type of research design should be used when a firm experiences decline in sales and does not know the cause? A) Causal B) Explanatory C) Exploratory D) Descriptive 12) Primary data analysis is the process of searching for and interpreting existing information relevant to the research topic. A)True B)False
9) An RFP is the document that is routinely used in all business sectors when a firm desires supplier firms to present proposals or bids. A)True B)False 10) After the problem has been defined and research objectives established, research design is the next step in the marketing research process. A)True B)False 11) What type of research design should be used when a firm experiences decline in sales and does not know the cause? A) Causal B) Explanatory C) Exploratory D) Descriptive 12) Primary data analysis is the process of searching for and interpreting existing information relevant to the research topic. A)True B)False
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Transcribed Image Text:9) An RFP is the document that is routinely used in all business sectors when a firm desires supplier
firms to present proposals or bids.
A)True
B)False
10) After the problem has been defined and research objectives established, research design is the next
step in the marketing research process.
A)True
B)False
11) What type of research design should be used when a firm experiences decline in sales and does
not know the cause?
A) Causal
B) Explanatory
C) Exploratory
D) Descriptive
12) Primary data analysis is the process of searching for and interpreting existing information
relevant to the research topic.
A)True
B)False
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