Multipule choice questions?Just mark the Correct Answers and there is no need to exlain It ! 1) Marketing strategy is the process of designing, gathering, analyzing, and reporting informationthat may be used to solve a specific marketing problem.A)TrueB)False2) Marketing intelligence system gathers information generated within a firm, including orders,billing, receivables, inventory levels, stockouts.A)TrueB)False3) Supplier-side research is the term used for research conducted within an organization.A)TrueB)False4) "Sugging" refers to the practice of surveying under the guise of selling.A)TrueB)False

Answered: Correct

Business

Marketing

Correct

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Multipule choice questions?

Just mark the Correct Answers and there is no need to exlain It !

1) Marketing strategy is the process of designing, gathering, analyzing, and reporting information
that may be used to solve a specific marketing problem.
A)True
B)False
2) Marketing intelligence system gathers information generated within a firm, including orders,
billing, receivables, inventory levels, stockouts.
A)True
B)False
3) Supplier-side research is the term used for research conducted within an organization.
A)True
B)False
4) "Sugging" refers to the practice of surveying under the guise of selling.
A)True
B)False

Expert Solution

Step 1

The answer to the first question is True as marketing strategies are bejng designed in order to solve the customer problems as well as marketing probleem too.

The answer to the second question is false.

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