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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Just mark the Correct Answers and there is  no need to exlain It !

5) Marketing research firms that provide customized services use a proprietary process to conduct a
service.
A)True
B)False
6) Exploratory, descriptive, and causal are the three widely recognized research designs.
A)True
B)False
7) Causal research is undertaken to gather background information and data that may be helpful in
properly defining the problem decision.
A)True
B)False
8) Establishing research objectives is the process researchers use to develop a goal-oriented statement
or question that specifies what information is needed to solve a problem.
A)True
B)False
Transcribed Image Text:5) Marketing research firms that provide customized services use a proprietary process to conduct a service. A)True B)False 6) Exploratory, descriptive, and causal are the three widely recognized research designs. A)True B)False 7) Causal research is undertaken to gather background information and data that may be helpful in properly defining the problem decision. A)True B)False 8) Establishing research objectives is the process researchers use to develop a goal-oriented statement or question that specifies what information is needed to solve a problem. A)True B)False
Expert Solution
Step 1

The Andhra to the fifth question is true. The reason is research firms provides best service in order to conduct a survey so that accurate results wioo bw given.

The answer to the sixth question is False. The reason is third onw is experimental.

 

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