For the survey questions below: 1) Identify the problem with each survey question (lack of simplicity, double-barreled question, loaded question, or negative wording); 2) briefly explain why the question has that problem 3) rewrite the question to reduce the problem and make it a better survey question. a) Do you feel that assiduous students are more likely to graduate from college b) Do you disagree with the mayor’s policy on retirement pensions? c) Do you think that strong academics and varied social opportunities are priorities in choosing a college?
For the survey questions below: 1) Identify the problem with each survey question (lack of simplicity, double-barreled question, loaded question, or negative wording); 2) briefly explain why the question has that problem 3) rewrite the question to reduce the problem and make it a better survey question. a) Do you feel that assiduous students are more likely to graduate from college b) Do you disagree with the mayor’s policy on retirement pensions? c) Do you think that strong academics and varied social opportunities are priorities in choosing a college?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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For the survey questions below: 1) Identify the problem with each survey question (lack of simplicity, double-barreled question, loaded question, or negative wording); 2) briefly explain why the question has that problem 3) rewrite the question to reduce the problem and make it a better survey question.
a) Do you feel that assiduous students are more likely to graduate from college
b) Do you disagree with the mayor’s policy on retirement pensions?
c) Do you think that strong academics and varied social opportunities are priorities in choosing a college?
d) Do you think that overtaxing our vulnerable elderly is a heartless thing to do?
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