Consider the illustration below.a/Briefly design a short section of a survey questionnaire , with only three questions, to identify the most important attributes when customers are choosing a coffee shop and how they would rank the importance of the attributes. b/ explain how you would analyse and interpret the data for the three questions designed. You have been selected to join a team of consultants to lead this project. Your team hasdecided to use quantitative research for this project.One of the junior members of the team designed an initial draft of the survey questionnaire,and below is an extract from a section of the initial draft.1. How often do you buy coffee from a coffee shop?a) Regularly (once a week)b) Often (once a month)c) Occasionally (once every two to three months)d) Not often (less than once every two to three months)2. If you have ever bought a coffee at Beans & Leaves, what would you say was thebest thing about the experience?a) Convenientb) Value for moneyc) Taste goodd) Good special offers3. Do you agree or disagree with the following statements about Beans & Leaves?a) It is convenientYes/Nob) It offers good value for moneyYes/Noc) It offers products that taste goodYes/Nod) It has good special offersYes/No

Introduction: Questionnaire is the list of questions, which required for the survey. Questionnaire…

Consider the illustration below. a/Briefly design a short section of a survey questionnaire , with only three questions, to identify the most important attributes when customers are choosing a coffee shop and how they would rank the importance of the attributes. b/ explain how you would analyse and interpret the data for the three questions designed.

Consider the illustration below. a/Briefly design a short section of a survey questionnaire , with only three questions, to identify the most important attributes when customers are choosing a coffee shop and how they would rank the importance of the attributes. b/ explain how you would analyse and interpret the data for the three questions designed.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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