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When developing questions for surveys we must be diligent by askir a. Is the question necessary? Ob. Are several questions needed instead of one? c. Do respondents have the necessary information? d. Will respondents give the information? e. All are important to consider when developing surveys

When developing questions for surveys we must be diligent by askir a. Is the question necessary? Ob. Are several questions needed instead of one? c. Do respondents have the necessary information? d. Will respondents give the information? e. All are important to consider when developing surveys

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When developing questions for surveys we must be diligent by asking... a. Is the question necessary? b. Are several questions needed instead of one? Oc. Do respondents have the necessary information? d. Will respondents give the information? e. All are important to consider when developing surveys
Transcribed Image Text:When developing questions for surveys we must be diligent by asking... a. Is the question necessary? b. Are several questions needed instead of one? Oc. Do respondents have the necessary information? d. Will respondents give the information? e. All are important to consider when developing surveys
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