The Peach Pit is a café that wishes to know if their online ratings accurately represent their performance or are the result of a loud minority. Wanting to please their biggest customers, they decide to only survey those who spend over $40. To ensure they get feedback, the restaurant managers decide they will personally ask diners when presenting them with the bill. a) Identify the sampling method used. b) What types of error or bias (if any) could result from this scenario?
The Peach Pit is a café that wishes to know if their online ratings accurately represent their performance or are the result of a loud minority. Wanting to please their biggest customers, they decide to only survey those who spend over $40. To ensure they get feedback, the restaurant managers decide they will personally ask diners when presenting them with the bill. a) Identify the sampling method used. b) What types of error or bias (if any) could result from this scenario?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The Peach Pit is a café that wishes to know if their online ratings accurately represent their performance or are the result of a loud minority. Wanting to please their biggest customers, they decide to only survey those who spend over $40. To ensure they get feedback, the restaurant managers decide they will personally ask diners when presenting them with the bill.
a) Identify the sampling method used.
b) What types of error or bias (if any) could result from this scenario?
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