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Research Topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. Research Design:  What type of research style is best for this topic: descriptive, or exploratory? Qualitative or quantitative? What are some best research questions centered around this topic?

Research Topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. Research Design:  What type of research style is best for this topic: descriptive, or exploratory? Qualitative or quantitative? What are some best research questions centered around this topic?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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 Research Topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket.

Research Design: 

What type of research style is best for this topic: descriptive, or exploratory? Qualitative or quantitative?

What are some best research questions centered around this topic?

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