data is specifically collected for research problems under investigation?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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what data is specifically collected for research problems under investigation?

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In order to answer research questions, research in a variety of disciplines frequently requires the collection of data. The research methodology, methods for data collection, and the research inquiry itself may all have an impact on the type of information gathered for a study. Demographic data, behavioral data, self-reported data, observational data, and secondary data are the various types of information that scientists typically collect for their investigations, as described in this article. Researchers must select the appropriate data category based on their specific research inquiry and objectives because each type of data provides exceptional perspectives into social, psychological, and behavioral phenomena. Researchers can improve their comprehension of the subjects being analyzed and draw more precise conclusions by carefully selecting and collecting various types of data.

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