Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
How would you use the Quantitative research method to influence a customer to buy a smartphone?
Expert Solution
Step 1
INTRODUCTION -
Quantitative research method is a systematic approach that involves collecting and analyzing numerical data to draw conclusions and make predictions. It is often used in marketing research to understand customer behavior, preferences, and attitudes. In this answer, we will explore how to use quantitative research to influence customers to buy a smartphone.
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