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Based on the AMA's definition of marketing research, which of the following is not one of the uses of marketing research? * To generate, refine, and evaluate marketing actions To monitor marketing performance To solve general, not specific, marketing problems To improve marketing as a process

Based on the AMA's definition of marketing research, which of the following is not one of the uses of marketing research? * To generate, refine, and evaluate marketing actions To monitor marketing performance To solve general, not specific, marketing problems To improve marketing as a process

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Based on the AMA's definition of marketing research, which of the following is not one of the uses of marketing research? * To generate, refine, and evaluate marketing actions To monitor marketing performance To solve general, not specific, marketing problems To improve marketing as a process Dorcrintive research designs can generate
Transcribed Image Text:Based on the AMA's definition of marketing research, which of the following is not one of the uses of marketing research? * To generate, refine, and evaluate marketing actions To monitor marketing performance To solve general, not specific, marketing problems To improve marketing as a process Dorcrintive research designs can generate
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