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- Describe a marketing research problem in which both survey and observation methods could be used for obtaining the information neededDebate whether there are any ethical issues to this system of mechanical observation in market research? Give reasons for your position.(a) Why might a marketing researcher prefer to use secondary data rather than primary data in a study? (b) Why might the reverse be true?
- 2. Explain how Day Dream Toys might collect and use market research information. Include one quantitative and one qualitative research technique in your response.Build a research question based on education and exercise. Formulate a hypothesis based on the above research question.Syndicated sources collect data for marketing research problems specific to individual clients. TRUE OR FALSE