Describe the process of establishing research objectives and why they the marketing research process? are important to

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
Describe the process of establishing research objectives and why they
the marketing research process?
important to
are
Transcribed Image Text:Describe the process of establishing research objectives and why they the marketing research process? important to are
Expert Solution
Step 1

As we all have been aware of the importance of research and its impact over business, since research in a particular matter gives an upper hand on knowledge and applying those tactics on the right spots and executes then yield profitability in the market.

Knowing the requirement of the market or the basic or ulterior needs and motives can go a long way in developing products or solutions for them and then solving any existing issues in market before their offered solutions and this leads us to the formation of vision which is a goal or an establishment overview on a long-run. But in order to achieve those results, a series or sequential and strategic procedure needs to be followed and each procedure induced acts should hold a purpose and pre-planned motive, and that purpose and motive is known as objective.

Please move on to the next step for further explanation.

steps

Step by step

Solved in 3 steps

Blurred answer
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning