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Briefly design a short section of a survey questionnaire , with only three questions, to identify the most important attributes when customers are choosing a coffee shop and how they would rank the importance of the attributes.

Briefly design a short section of a survey questionnaire , with only three questions, to identify the most important attributes when customers are choosing a coffee shop and how they would rank the importance of the attributes.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Briefly design a short section of a survey questionnaire , with only three questions, to identify the most important attributes when customers are choosing a coffee shop and how they would rank the importance of the attributes. 

You have been selected to join a team of consultants to lead this project. Your team has decided to use quantitative research for this project. One of the junior members of the team designed an initial draft of the survey questionnaire, and below is an extract from a section of the initial draft. 1. How often do you buy coffee from a coffee shop? a) Regularly (once a week) b) Often (once a month) c) Occasionally (once every two to three months) d) Not often (less than once every two to three months) 2. If you have ever bought a coffee at Beans & Leaves, what would you say was the best thing about the experience? a) Convenient b) Value for money c) Taste good d) Good special offers 3. Do you agree or disagree with the following statements about Beans & Leaves? a) It is convenient Yes/No b) It offers good value for money Yes/No c) It offers products that taste good Yes/No d) It has good special offers Yes/No
Transcribed Image Text:You have been selected to join a team of consultants to lead this project. Your team has decided to use quantitative research for this project. One of the junior members of the team designed an initial draft of the survey questionnaire, and below is an extract from a section of the initial draft. 1. How often do you buy coffee from a coffee shop? a) Regularly (once a week) b) Often (once a month) c) Occasionally (once every two to three months) d) Not often (less than once every two to three months) 2. If you have ever bought a coffee at Beans & Leaves, what would you say was the best thing about the experience? a) Convenient b) Value for money c) Taste good d) Good special offers 3. Do you agree or disagree with the following statements about Beans & Leaves? a) It is convenient Yes/No b) It offers good value for money Yes/No c) It offers products that taste good Yes/No d) It has good special offers Yes/No
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