Which of the following set of measures are appropriate in monitoring 'customer retention'? Select one: a.Customer satisfaction rating, number of repeat purchases, customer acquisition costs b.Customer satisfaction rating, sales growth from customers using loyalty cards, customer profitability per quarter c.Proportion of sales from existing customers, market share, profit attributable to customers in the 21-30 age group d.Proportion of sales from existing customers, number of repeat purchases, sales growth from customers using loyalty cards
Which of the following set of measures are appropriate in monitoring 'customer retention'? Select one: a.Customer satisfaction rating, number of repeat purchases, customer acquisition costs b.Customer satisfaction rating, sales growth from customers using loyalty cards, customer profitability per quarter c.Proportion of sales from existing customers, market share, profit attributable to customers in the 21-30 age group d.Proportion of sales from existing customers, number of repeat purchases, sales growth from customers using loyalty cards
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following set of measures are appropriate in monitoring 'customer retention'?
Select one:
a.Customer satisfaction rating, number of repeat purchases, customer acquisition costs
b.Customer satisfaction rating, sales growth from customers using loyalty cards, customer profitability per quarter
c.Proportion of sales from existing customers, market share, profit attributable to customers in the 21-30 age group
d.Proportion of sales from existing customers, number of repeat purchases, sales growth from customers using loyalty cards
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