Imagine that you are the marketing controller of a company and that your boss has requested you to create a customer-performance scorecard for the toy division of your company. What are three different measurements that you may potentially include?
Imagine that you are the marketing controller of a company and that your boss has requested you to create a customer-performance scorecard for the toy division of your company. What are three different measurements that you may potentially include?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Imagine that you are the marketing controller of a company and that your boss has requested you to create a customer-performance scorecard for the toy division of your company. What are three different measurements that you may potentially include?
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