Recently, a corporation has been advertising an electronic muscle stimulation product known as “Slendertone” in women’s magazines, stating that the product can: “tone and firm any part of the body with no effort by the user”, “provide the user with the benefit of a workout without exercise”, “reduce the user’s body measurements by 4 cm or more” and “give the user, in 40 minutes per day, the equivalent of 300 general exercises”. Jeanette was so convinced that she bought a machine 3 months ago, but the product in fact does none of these things.Advise Jeanette under Consumer Law.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Recently, a corporation has been advertising an electronic muscle stimulation product known as “Slendertone” in women’s magazines, stating that the product can: “tone and firm any part of the body with no effort by the user”, “provide the user with the benefit of a workout without exercise”, “reduce the user’s body measurements by 4 cm or more” and “give the user, in 40 minutes per day, the equivalent of 300 general exercises”. Jeanette was so convinced that she bought a machine 3 months ago, but the product in fact does none of these things.Advise Jeanette under Consumer Law.

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning