Alex, a 5-year-old boy, went to the emergency room because of an earache. When the doctor came into the room she asked him to point at the face on the poster behind the door that best represented how much pain he was in at the moment (ranging from a very frowny face to a very smiley face). How is the doctor rating his pain? A. Likert-type scale B. Nonverbal scale for children C. Graphic rating scale D. Semantic differential scale
Alex, a 5-year-old boy, went to the emergency room because of an earache. When the doctor came into the room she asked him to point at the face on the poster behind the door that best represented how much pain he was in at the moment (ranging from a very frowny face to a very smiley face). How is the doctor rating his pain? A. Likert-type scale B. Nonverbal scale for children C. Graphic rating scale D. Semantic differential scale
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Alex, a 5-year-old boy, went to the emergency room because of an earache. When the doctor came into the room she asked him to point at the face on the poster behind the door that best represented how much pain he was in at the moment (ranging from a very frowny face to a very smiley face). How is the doctor rating his pain?
A. Likert-type scale
B. Nonverbal scale for children
C. Graphic rating scale
D. Semantic differential scale
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