Behaviour of smoking cigarets Aetiology: •Broad conceptualisation of the behaviour and its relevance •Definition of behaviour (link to broader/similar category if needed) •What do we know about it? Prevalence, correlates, etc. •Why do people do it? •Why should it be modified? Maintenance: •Why is the behaviour maintained (according to the literature, not your monitoring notes)? •Maintaining factors from a learning / behavioural perspective? •Outcomes of behaviour (positive / negative)?
Behaviour of smoking cigarets Aetiology: •Broad conceptualisation of the behaviour and its relevance •Definition of behaviour (link to broader/similar category if needed) •What do we know about it? Prevalence, correlates, etc. •Why do people do it? •Why should it be modified? Maintenance: •Why is the behaviour maintained (according to the literature, not your monitoring notes)? •Maintaining factors from a learning / behavioural perspective? •Outcomes of behaviour (positive / negative)?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Behaviour of smoking cigarets
Aetiology:
•Broad conceptualisation of the behaviour and its relevance
•Definition of behaviour (link to broader/similar category if needed)
•What do we know about it? Prevalence, correlates, etc.
•Why do people do it?
•Why should it be modified?
Maintenance:
•Why is the behaviour maintained (according to the literature, not your monitoring notes)?
•Maintaining factors from a learning / behavioural perspective?
•Outcomes of behaviour (positive / negative)?
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