Put yourself in the roll of the recall coordinator at Ford Motor Co. It is 1973 and the field reports have been coming in about rear-end collisions, fires and fatalities. Identify two ethical issues using a deontological perspective and two using a consequential perpective.

Principles Of Marketing
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ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
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Chapter1: Marketing: Creating Customer Value And Engagement
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Put yourself in the roll of the recall coordinator at Ford Motor Co. It is 1973 and the field reports have been coming in about rear-end collisions, fires and fatalities. Identify two ethical issues using a deontological perspective and two using a consequential perpective. 

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The main point of differentiation between deontology and consequentialism is that deontology focuses on the rightness or wrongness of actions themselves. Whereas, consequentialism is based on the consequences of the action.

Deontology and consequentialism are two completely different, normative ethical theories that determine the morality of actions. Of these, consequentialism determines the rightness or wrongness of actions by evaluating its consequences. Meanwhile, deontology determines the rightness or wrongness of actions by evaluating action themselves, without focusing on their results.

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