3.The word personality is derived from the Greek-Latin letter called Question 3 options: Personify Personalization Personal Persona

Answered: 3. The word personality is derived…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The word personality is derived from the Greek-Latin letter called

Question 3 options:

	Personify
	Personalization
	Personal
	Persona

Expert Solution

Step 1 Introduction

Personality refers to the overall characteristics, features or traits one possesses in his or her nature. All the actions and decisions ae taken on the basis of one's personality only. Personality can have both negative and positive traits, for instance, negative traits could be anger and positive could be helping nature. All the inherited or developed traits and behavior of an individual makes up the personality.

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