DO NOT ANSWER IF YOU ARE GOING TO DO IT WRONG  From your personal experience of when You have purchased a computer for the school year, describe each step you went through by addressing the 2 Factors affecting your Behaviour (cultural, social, personal and psychological) for each step. - be detailed and in first person Problem recognition stage Information search stage Evaluation of alternative stage Purchase decision stage Post-purchase behaviour

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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DO NOT ANSWER IF YOU ARE GOING TO DO IT WRONG 

From your personal experience of when You have purchased a computer for the school year, describe each step you went through by addressing the 2 Factors affecting your Behaviour (cultural, social, personal and psychological) for each step. - be detailed and in first person

Problem recognition stage

Information search stage

Evaluation of alternative stage

Purchase decision stage

Post-purchase behaviour

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Step 1

Disclaimer - Considering the question and Bartleby's authoring guidelines, the answer is provided with a detailed/general approach. Kindly infer and change the third person to the first person as per your comfort.

Customer buying behavior  - The process depicts the decision-making and actions of customers while making a purchase decision or purchasing a product. The study of customer buying behavior guides marketers to decide on the key aspects of products that could satisfy customer needs and deliver value (functional, emotional, social, epistemic, and conditional). 

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