Joey wanted to conduct an experiment to see if people scored better on a memory test if they were in a warmer environment or a colder environment. Before he manipulated the room temperature he made them complete the memory test. Then after he manipulated the room temperature, he made them complete the memory test again. This is known as a
Joey wanted to conduct an experiment to see if people scored better on a memory test if they were in a warmer environment or a colder environment. Before he manipulated the room temperature he made them complete the memory test. Then after he manipulated the room temperature, he made them complete the memory test again. This is known as a
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Joey wanted to conduct an experiment to see if people scored better on a memory test if they were in a warmer environment or a colder environment. Before he manipulated the room temperature he made them complete the memory test. Then after he manipulated the room temperature, he made them complete the memory test again. This is known as a
A. pretest‑posttest design.
B. posttest-only design.
C. pretest-only.
D. Solomon four-group.
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