If most consumers cannot identify any difference in quality among similar products,consumers will be most likely to choose which product to buy based on:the price of the product.the firm's cost of production.the size of the producing firm.geographic origin of the product.

If most consumers cannot identify any difference in quality among similar products, consumers will…

Answered: If most consumers cannot identify any…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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If most consumers cannot identify any difference in quality among similar products, consumers will be most likely to choose which product to buy based on: the price of the product. the firm's cost of production. the size of the producing firm. geographic origin of the product.