35.36.37 Answer those multiples choices questions. A) A Canadian university would like to know the opinion of its students to know if they prefer online or face-to-face courses. For this survey, she selected a group of 250 students from an American university. Is the study likely to obtain valid results? Yes, because the sample is large. Yes, because universities know how to conduct unbiased research. No, because the sample chosen is not representative of the population concerned. No, because a single sample is not enough to produce valid results. B) Clothing Inc. is a company that sells clothing. This store targets a small segment of consumers who have very specific fashion preferences. This is an example of: Undifferentiated targeting strategy Psychographic targeting Niche strategy differentiated targeting strategy No, because the sample chosen is not representative of the population concerned. C) A major advantage of secondary research is that it: Is easily available. makes it possible to obtain samples of convenience. Can be adapted to research questions. Includes data that have been exclusively collected by highly qualified

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Forecasting

Forecasting is a methodology that uses historical data as inputs to make well-informed predictions about the course of future trends. Forecasting is the method of making forecasts based on historical and current data, most commonly by trend analysis. In the business world, forecasting is a basic statistical task. Forecasting is used by businesses to decide how to allocate their budgets or prepare for expected expenditures in the future. Forecasts help managers formulate and execute production plans by providing forecasts. The primary goal of forecasting is to make accurate predictions.