**Question**: Focus groups is a popular research technique in marketing research. What type of research method is most likely used in focus groups?- ( ) survey- ( ) experiment- ( ) observation- ( ) secondary dataThis question explores the use of focus groups in marketing research. It asks which method—survey, experiment, observation, or secondary data—is primarily associated with focus groups. **Question:**The complexity of the product is more likely to ______ the rate of adoption of a new product.**Options:**- Decrease- Increase- Not influence- Uncertainly affect**Explanation:**Consider how product complexity might impact how quickly a new product is adopted in the market. Reflect on ease of use, learning curve, and user experience, and how these factors might either enhance or impede the adoption rate.

Answered: Focus groups is a popular research…

Focus groups is a popular research technique in marketing research. What type of research method is most likely used in focus groups? survey experiment observation secondary data

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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