A company that sells and services car music systems has surveyed residents of the local area surrounding the store as a way to expand their business. They handed out cards at a busy intersection near the store over a two-weekend time period. After a month, they have received 200 responses out of 950 they distributed. The results of this survey will likely be ineffective because a handing out postcards is not a legitimate survey method handing out postcards is not a legitimate survey method b the sample of people may not be the store’s appropriate target the sample of people may not be the store’s appropriate target c not enough people responded not enough people responded D participants did not get a reward for responding
A company that sells and services car music systems has surveyed residents of the local area surrounding the store as a way to expand their business. They handed out cards at a busy intersection near the store over a two-weekend time period. After a month, they have received 200 responses out of 950 they distributed. The results of this survey will likely be ineffective because a handing out postcards is not a legitimate survey method handing out postcards is not a legitimate survey method b the sample of people may not be the store’s appropriate target the sample of people may not be the store’s appropriate target c not enough people responded not enough people responded D participants did not get a reward for responding
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
A company that sells and services car music systems has surveyed residents of the local area surrounding the store as a way to expand their business. They handed out cards at a busy intersection near the store over a two-weekend time period. After a month, they have received 200 responses out of 950 they distributed. The results of this survey will likely be ineffective because
a handing out postcards is not a legitimate survey method
handing out postcards is not a legitimate survey method
b the sample of people may not be the store’s appropriate target
the sample of people may not be the store’s appropriate target
c not enough people responded
not enough people responded
D participants did not get a reward for responding
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning