Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Which of the following is NOT a survey method for data collection?
A) online questionnaires
B) mail questionnaires
C) mall intercepts
D) observations
Expert Solution
Step 1
Survey method is unique style of data collection where the people are asked some questions and they need to respond accordingly. There are various tactics for the data collection through survey method.
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