Which of the following is NOT an example of data collection in marketing research? Reviewing existing sources of data Focus groups Surveys Observation research All of these are examples of data collection in marketing research
Which of the following is NOT an example of data collection in marketing research? Reviewing existing sources of data Focus groups Surveys Observation research All of these are examples of data collection in marketing research
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Which of the following is NOT an example of data collection in
Reviewing existing sources of data |
||
Focus groups |
||
Surveys |
||
Observation research |
||
All of these are examples of data collection in marketing research |
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