Critique the following research designs in terms of sampling, non-response, and quality of resultant data. A supermarket is interested in determining how it is perceived in terms of image amongst shoppers. Cashiers drop a short questionnaire into the grocery bag of each customer prior to bagging the groceries. There is a box for returns at the front of the store. To assess the extent of its trading area, a shopping mall places interviewers in the car park on a Monday and also Friday evening. After people park their cars, interviewers walk up to them and ask them for their postcode. To assess the potential for a new season of Holey Moley, the TV channel invites people to ring a charge-per-minute telephone number to vote “yes” or “no” to whether they would like to see another season or not.

Answer 1. A supermarket is interested in determining its image. It used to drop a short…

Answered: Critique the following research designs…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Critique the following research designs in terms of sampling, non-response, and quality of resultant data.  

A supermarket is interested in determining how it is perceived in terms of image amongst shoppers. Cashiers drop a short questionnaire into the grocery bag of each customer prior to bagging the groceries. There is a box for returns at the front of the store. 
To assess the extent of its trading area, a shopping mall places interviewers in the car park on a Monday and also Friday evening. After people park their cars, interviewers walk up to them and ask them for their postcode.  
To assess the potential for a new season of Holey Moley, the TV channel invites people to ring a charge-per-minute telephone number to vote “yes” or “no” to whether they would like to see another season or not.

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