9) Each of the following are typical methods to improve survey response rates a. Prepaid incentive. b. Promised incentive c. Follow up d. Direct approach

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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**Question:**

Each of the following are typical methods to improve survey response rates EXCEPT:

a. Prepaid incentive  
b. Promised incentive  
c. Follow up  
d. Direct approach  

*Note: The question aims to identify which method is not typically used to enhance survey response rates.*
Transcribed Image Text:**Question:** Each of the following are typical methods to improve survey response rates EXCEPT: a. Prepaid incentive b. Promised incentive c. Follow up d. Direct approach *Note: The question aims to identify which method is not typically used to enhance survey response rates.*
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Introduction

Research is the most important activity in any field. it helps the humanity to understand the phenomenon around them and to create principles out of it.

This can be used to create technology and tools to achieve Desired goals. Market research is the research used by the business is to understand different characteristics of the market.

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