10) Social media offers the following advantages for conducting surveys EXCEPT:a. No interviewer biasb. High-speed, instantaneous resultsc. Response rates may be low because of clutterd. Lower cost of research

Answered: terviewer bias -speed, instantaneous…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

10) Social media offers the following advantages for conducting surveys EXCEPT:
a. No interviewer bias
b. High-speed, instantaneous results
c. Response rates may be low because of clutter
d. Lower cost of research

Expert Solution

Step 1 Introduction

The use of social media—the platforms where users create social networks and share information—to build a company's brand, increase sales, and drive website traffic is referred to as social media marketing (SMM), which is also known as digital marketing and e-marketing.Social media marketing (SMM) has purpose-built data analytics that enable marketers to track the success of their efforts and identify even more ways to engage with customers in addition to providing businesses with a means of engaging with existing customers and reaching new ones.