Question 2 What is the purpose of influencer marketing? Using influencial celebrities for disinformation campaigns against competitors Targeting people known to influence others who may be potential customers Key corporate officers infuencing the daily management of frontline employees Posting signs in a store to influence purchase decisions at the point of sale View Feedback Question 3 When does a consumer become a customer? When the consumer wishes he could buy the product When the consumer acknowledges a need for a product or service that he wants to fill While a person stands in line to buy a product When a consumer buys a product or service for the first time View Feedback Question 6 Which type of customer loyalty would marketers prefer? Attitudinal loyalty Complete loyalty Marketers don’t care if a customer is loyal Behavioral loyalty View Feedback Question 7 What is one strategy for generating attitudinal loyalty? By developing a memorable logo that conveys the attitude of the product or service By engaging in cause-related marketing activities important to the customer communities By proving to customers that the company can be trusted By using celebrity endorsers who are influencial in changing customers’ attitudes towards a product or service View Feedback Question 8 Annie loves to travel on Delta because the frequent flier program allows her to fly more often. Which positive affect of a loyalty program does this describe? Spreader effect Positive effect Blocker effect Accelerator effect View Feedback Question 10 Customer satisfaction means: The customer gives the company all ‘fully satisfied’ marks on a customer satisfaction survey. The customer tells all his friends how happy she is with her purchase. The product or service is exactly what the customer expected. The customer is delighted with the product or service View Feedback Question 13 Should a company satisfy all its customers? No. Some people just can’t be satisfied no matter what the company does. Yes. That is the standard the company should establish for themselves. Yes. A company that knows exactly what customers want should be able to deliver it. No. There are too many consumer variables not in the marketer’s direct control that impacts the customer’s perception of satisfaction
Question 2
What is the purpose of influencer marketing?
Using influencial celebrities for disinformation campaigns
against competitors
Targeting people known to influence others who may be
potential customers
Key corporate officers infuencing the daily management of
frontline employees
Posting signs in a store to influence purchase decisions at
the point of sale
View Feedback
Question 3
When does a consumer become a customer?
When the consumer wishes he could buy the product
When the consumer acknowledges a need for a product or
service that he wants to fill
While a person stands in line to buy a product
When a consumer buys a product or service for the first time
View Feedback
Question 6
Which type of customer loyalty would marketers prefer?
Attitudinal loyalty
Complete loyalty
Marketers don’t care if a customer is loyal
Behavioral loyalty
View Feedback
Question 7
What is one strategy for generating attitudinal loyalty?
By developing a memorable logo that conveys the attitude of
the product or service
By engaging in cause-related marketing activities important
to the customer communities
By proving to customers that the company can be trusted
By using celebrity endorsers who are influencial in changing
customers’ attitudes towards a product or service
View Feedback
Question 8
Annie loves to travel on Delta because the frequent flier
program allows her to fly more often. Which positive affect of a loyalty
program does this describe?
Spreader effect
Positive effect
Blocker effect
Accelerator effect
View Feedback
Question 10
Customer satisfaction means:
The customer gives the company all ‘fully satisfied’ marks
on a customer satisfaction survey.
The customer tells all his friends how happy she is with her
purchase.
The product or service is exactly what the customer
expected.
The customer is delighted with the product or service
View Feedback
Question 13
Should a company satisfy all its customers?
No. Some people just
can’t be satisfied no matter what the company does.
Yes. That is the
standard the company should establish for themselves.
Yes. A company that
knows exactly what customers want should be able to deliver it.
No. There are too
many consumer variables not in the marketer’s direct control that impacts the
customer’s perception of satisfaction.
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