24.Among the decisions relating to a product that a company must make are the following: O a. Segmentation, positioning and strategy O b. Advertising, sales promotion and personal selling Oc Environmental decisions Od. Branding, labeling and packaging 18. Secondary data for marketing research can also be described as: O a. Data collected from respondents Ob. Data collected from a survey Oc Data previously compiled for some purposes other than the current study O d. Unrefined data 25. Which of the following statements about a customer and consumer is correct? O a. Both can never be same person O b. One purchases a product, while the other consumes it Oc Both are the only requirements for a marketing exchange to occur Od. One selects a product, while the other purchases it
24.Among the decisions relating to a product that a company must make are the following: O a. Segmentation, positioning and strategy O b. Advertising, sales promotion and personal selling Oc Environmental decisions Od. Branding, labeling and packaging 18. Secondary data for marketing research can also be described as: O a. Data collected from respondents Ob. Data collected from a survey Oc Data previously compiled for some purposes other than the current study O d. Unrefined data 25. Which of the following statements about a customer and consumer is correct? O a. Both can never be same person O b. One purchases a product, while the other consumes it Oc Both are the only requirements for a marketing exchange to occur Od. One selects a product, while the other purchases it
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:24.Among the decisions relating to a product that a company must make are the following:
O a. Segmentation, positioning and strategy
O b. Advertising, sales promotion and personal selling
Oc Environmental decisions
Od. Branding, labeling and packaging
Transcribed Image Text:18. Secondary data for marketing research can also be described as:
O a. Data collected from respondents
Ob. Data collected from a survey
Oc Data previously compiled for some purposes other than the current study
O d. Unrefined data
25. Which of the following statements about a customer and consumer is correct?
O a. Both can never be same person
O b. One purchases a product, while the other consumes it
Oc Both are the only requirements for a marketing exchange to occur
Od. One selects a product, while the other purchases it
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